The Link PHX


Highform developed a comprehensive strategy, industry-first technologies, and immersive experiences for a new 30 floor luxury apartment tower in Phoenix, AZ.


Premium Rents on a Restrictive Construction Schedule

As the tallest new construction multifamily project in Phoenix, The Link needed a robust, best-in-class marketing solution to position itself as the market leader among many competitors, and technology to empower pre-leasing with an incredibly restrictive construction schedule, prohibiting hard hat tours.


Live Above It All

A symphony of complementary technology, strategy, and marketing tactics fused with community outreach and nonprofit integration. A first in market virtual reality platform allowing prospects to walk through units and see real world views by floor. An industry first immersive floor-plan discovery tool marrying 3D and satellite imagery. AI powered digital advertising with mobile tracking.


Consistent Performance, Even In A Pandemic

Exceeded pre-leasing goals via virtual reality touring. Received 75% more web leads than its direct competitor with a 17% lower digital spend, a 53% lower cost per lead. And even as luxury traffic fell across the board during the onset of a global pandemic, The Link PHX traffic actually increased by 13%.

- 53%
Lower Cost Per Lead

Compared to direct competitor.

+ 75%
More Web Leads

Compared to direct competitor.

+ 13%
More Traffic During Pandemic

Web traffic Q2 vs. Q1 2020.

- 58%
Lower Digital Ad Cost Per Click

Compared to developer's portfolio average.

+ 46%
More Engagement With Floor-Plans

Compared to direct competitor.

- 26%
Lower Bounce Rate

Compared to direct competitor.